RIDR Maxime

WHO ARE YOU?

My name is Maxime and I’m one of the founders of RIDR. I’ve been cycling my whole life, really. It started when I was a small kid and got my first real bicycle at the age of 4. Today, I live near Leuven, Belgium which has some amazing cycle tours in the countryside. Unfortunately, busy work life prevents me from taking my bike as often as I’d like. I try to take my bike as much as I can when running errands, exercise and when I need to unwind.

“Being visible is so important for my safety on the road. That’s why I just love our RIDR lights. With it’s lasers, it creates a ‘virtual bike lane’ around me.

WHAT BOTHERS YOU IN TERMS OF CYCLING AND SAFETY?

Living in Belgium means that winters are ‘long’ and summers are short. We have early sunsets and that means I find myself riding my bike in the dark quite often. On top, there’s also a lot of traffic in the cities and those together are a bad combo. I generally don’t feel safe navigating traffic with my bike whilst it’s getting dark.

HOW HAS RIDR HELPED YOU?

Being visible is so important for my safety on the road. That’s why I just love our RIDR lights. With it’s lasers, it creates a ‘virtual bike lane’ around me. With these surrounding me I feel a lot safer. I also notice cars are more aware of my presence on the road and leaving more space. Love it!

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