Date of publication: 02/10/2019

Your privacy is important to us. We developed this Privacy Statement, so you know how we collect, use, share and store your personal information.

This Privacy Statement applies to our website, applications (“apps”) and products on which this Privacy Statement is shown, collectively known hereby as “the products”.

We reserve the right to make changes to this Privacy Statement and related documentation at any time and for any reason. We will alert you about any changes by updating the ‘Revised’ date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting on the site, and you waive the right to specific notice of each such change or modification. You are encouraged to periodically review this Privacy Statement and related documentation to stay informed of any updates. You will be deemed to have been made aware of, be subject to, and have accepted the changes contained in any updated Privacy Statement and related documents by your continued use of the products after the updated Privacy Statement and related documentation is posted.

We recommend that you read this Privacy Statement and related documentation in full to ensure you are fully informed at all times.


We may collect information about you in a variety of ways. When you visit, our servers capture the IP addresses, domain names and network identifiers of our users. In some countries, including those in the European Economic Area, this information may be considered personally identifiable information under applicable data protection laws. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, and other similar usage information. We use this information to identify the use of our site and to improve the content.

E-mail addresses and other personally identifiable information such as first and last name, home or other physical address, telephone number and other similar information are known only when voluntarily provided by a visitor for registration of product purchase, newsletters and communications, contests or other participation of visitors in any available online interactive activities. You are under no obligation to provide us with personal information of any kind, however, your refusal to do so may prevent you from using certain features of the Site.


Having accurate information about you permits us to provide you with a smooth, efficient and customised experience. Specifically, we may use information collected about you via the Site to:

· Contact customers in response to product recalls

· To understand the use of our Site and make improvements

· To respond to specific requests from visitors

· To obtain parental consent from visitors under 18 years of age (or the applicable age of majority if different in a particular jurisdiction), where necessary

· To provide any necessary notices to our visitors or their parent or guardians, where necessary

· To protect the security or integrity of our Site when necessary

· To send you notices and solicitations regarding the Site and our products or our Affiliates

· To promote and market our products and/or products of our Affiliates to you

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.


Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only

· Where we need the personal information to perform a contract with you

· Where the processing is in our legitimate interests and not overridden by your rights, for example to tailor our marketing to you

· Where we have your consent to do so

· In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided below.


We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data, we have collected from children under the age of 13 without their parent’s or parental guardian’s consent, we will delete that information as quickly as possible.

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We may use cookies, web beacons, tracking pixels on the Site to help customise the Site and improve your surfing experience. Further information about how we use cookies and similar tracking technology can be found in our Cookie Policy. Most browsers are set to accept cookies by default. You can remove or reject cookies but be aware that such action could affect the availability and functionality of the Site. By using this site, you agree to our use of cookies. Learn more about our Cookie Policy.


User information from Social Networking Sites, such as your name, your social network username, location, gender, date of birth, email address, profile picture, and public data for contacts, if you connect your account to such social networks becomes subject to the privacy policy of that social network/service. We do not control and are not responsible for the privacy practices of such networks or services. You should consult the privacy policy of such networks/services.


Text on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Personal and other information you may provide when entering contests or giveaways and/or responding to surveys may be collected on the Site.


If you provide Personal Data of another person for the purposes mentioned above, you shall ensure that (i) this person has been duly informed about RIDR’s right to process such Personal Data as set out herein, and has been provided with the present Privacy Statement, (ii) such Personal Data is collected and supplied in accordance with applicable legislation and without infringing such person’s or any third party’s rights and (iii) you have obtained his or her prior consent where needed.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Note that despite our efforts, no security measures are perfect. Any information disclosed online is vulnerable to interception and misuse by unauthorised parties. Therefore, we cannot guarantee complete security if you provide personal information to us. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


This Site may contain links to third-party websites and applications of interest that are not affiliated with us. Once you have used these links to leave this Site, any information you provide these third parties is not covered by this Privacy Statement and related documentation, and we cannot guarantee the privacy and safety of your information. We are not responsible for the content or privacy and security practises and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.


If you are a resident of the European Economic Area, or in certain other situations, you have the following data protection rights, which you can exercise by contacting us using the details below:

· The right to access, correct, update or request deletion of your personal information.

· The right to object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.

· The right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. Alternatively, you can indicate your marketing preferences for email, phone and postal marketing during registration or at any time by contacting us using the contact details provided below.

· The right, if we have collected and processed your personal information with your consent, to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

You also have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.


In case of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data that RIDR collected for its own Purposes, RIDR will notify the personal data breach to the UK Supervisory Authority for Data Protection Issues and to the individuals concerned, if and as required under the GDPR.


We keep this Privacy Statement and related documentation under regular review and may amend it from time to time. Please check back regularly to view the latest version. Hard copies of this Privacy Statement and related documentation are available from us on request. If you do not agree with the content of these documents, you should cease use of the Site immediately.

You can see when this Privacy Policy was last updated at the top of this Privacy Policy.

If you have any questions or concerns about our use of your personal information, please email us at


This Cookie Policy explains how RIDR Enterprise Ltd (referred to herein as “we” or “us”) use cookies and similar technologies  to recognize you when visiting our website ( Cookies are used on this shopping site to keep track of the contents of your shopping cart once you have selected an item, to store delivery addresses when you register. To understand visitor behaviour on our website and to provide relevant and targeted advertising messages to our site visitors


A cookie is a small text file which we transfer to your device through your web browser when you visit our website or open certain emails. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Three types of cookie may be used during your visit to

Session cookies

Which allow the site to ‘remember’ content from page to page and are deleted after each visit.

Persistent cookies

Which are saved on your computer for a fixed period (usually a year or longer) and are not deleted when the browser is closed. Persistent cookies are used where we need to know who you are for more than one browsing session. An example of when we might use these cookies would be to store your preferences, so that they are remembered for the next visit. Persistent cookies are not deleted after each visit.

Third party cookies

Below is a list of our cookies and what they do.

For instructions on how to control or delete cookies from your computer please visit

Google Analytics

Uses cookies to understand at an aggregated/anonymised level the way visitors use, navigate and transact on our site in order to improve the website and customer journey, as well as to understand the effectiveness of and tailor our online marketing activity.

Google Adwords

Shows us at an aggregated/anonymised level which visitors have come from the Google/Bing search engine, clicked on a paid advertisement and made (or not) a transaction as a result. This helps us to improve our online marketing activity and show you a more personalized/better experience when searching on Google or Bing and websites across their network.


Shows us at an aggregated/anonymised level which visitors have come from Facebook or Instagram, clicked on a paid advertisement and made (or not) a transaction as a result. This helps us to improve our online marketing activity and show you a more personalized/better experience when using a product from the Facebook network (which includes Instagram, Facebook Messanger etc.).


Hot Jar records anonymised browsing sessions on just our site to help us understand pain points in the customer journey, which we use to tailor the customer experience. For example, we might see that many users are having the same issue navigating from our product pages back to the category level, so we would add a link on the product pages, back to the category to ease this.


Uses cookies to understand the way visitors use, navigate and transact on our site, which is then used to send you adaptive, personalised emails (only where you have signed up to our emails and we have marketing permission) that display relevant offers, such as recommendations of products that you might be interested in, based on the products you have viewed/ purchased on our site/in store and what users who viewed/purchased similar products end up buying on our site.